Program: Every time we communicate, our words become part of a bigger story in the minds of our audiences. What story are you telling? Are you moving your audience to action, or positioning them as passive spectators to your organization’s heroics? In this workshop, we’ll use the framework of The Hero’s Journey to assess and adjust your organization’s storytelling strategy, and provide you the tools to tell a new, empowering story. Participants will be provided with a template for assessing and adjusting their organization’s storytelling.
Getting Out of The Story Rut: The Ancient myth that’s the key to modern marketing with Michael Hoffman (CEO of See3)
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